The story of Proraso is a long one. Started in 1908 by Florentine Martelli, the company remains with Martelli family today. The brand has established itself as an iconic Italian brand of excellence in the art of shaving.
In 2011, Proraso introduced a modernised product selection. During the process they paid attention to every single detail, careful to improve and modernise the product’s formulas and perfume. The main difference between this new Proraso range and the ‘old’ one (besides the packaging) is now over 95% of the ingredients have a natural origin, and all products are 100% paraben, silicon, mineral oil and SLS free. The results are impressive – products appreciated by the best professional barbers around the world.
Proraso have opened a Barber Shop and Barber Academy in Milan – Bullfrog – their contribution to maintaining “the beautiful profession of the barber, so full of values and positive messages”. Go get yourself a wet shave, beard shaping or moustache trim, hair cut or even a shoe shine if your’e in that neck of the woods. What a gem! http://www.womostore.com/it-it/index/services.html
All Proraso products are dermatologically tested. Enjoy a slice of barbershop yesteryear in your daily shaving ritual!