Beardbrand is the company out of Spokane, USA, dedicated to fostering style for the urban beardsmen. It produces high quality natural products – beard oils, moustache waxes, beard wash and softeners and other cool accessories and kits for the beardsman.
OneMan is proud to be an authorised stockist of Beardbrand’s products and the feedback has been great. Bearded New Zealanders are loving them.
The story began in 2012 with Founder, Eric Bandholz, taking his distinct ginger beard to Portland for the West Coast Beard & Mustache Championships. It was here Eric first experienced the bearded lifestyle at its fullest and as he says, he simply fell in love.
Shortly after that, he and partner Jon Reisinger founded Beardbrand as a way to unite beardsmen and build a community. They started with a blog and you tube channel – sharing their knowledge about growing a beard and providing style inspiration for others. Ultimately, the goal was to provide the tools necessary for men to feel confident about growing their beard, and also to end the negative stereotypes about beardsmen being lazy or unkempt. Things grew slowly until a New York Times article and feature on Shark Tank sky-rocketed the brand.
In 2015, Beardbrand continue to produce quality beard grooming products to ensure customers have a positive experience with their beards. They’re still dedicated to changing the way society views beardsmen too. There are still organizations who require men to shave and there is negative terminology used towards beardsmen that lingers. Progress is being made though – recently Disney eased their policy on beards and other companies are joining suit.
As Beardbrand would say, support the cause and … beard on New Zealand!